Poppy and Archie Nelson, seven and 11 respectfully, were among those up at the crack of dawn to grab the chocolate on the first day it hit shelves.
“I’ve been seeing it all over the internet, and it looks really yummy,” Poppy said.
“I’ve been to Dubai before and seen it made, and I think it would be cool to eat Dubai chocolate.
“They are restricting it to two a person, and they’ve sold a box already.”
The Lidl bar is the cheapest Dubai chocolate on the market, and is nearly three times cheaper than some big name alternatives.
It features a creamy pistachio filling, inspired by Arabic dessert Knafeh, and is cased in smooth milk chocolate.