KRISPY KREME has confirmed a fan favourite flavour has been axed – but is giving shoppers the chance to bring it back.
The US doughnut company has revealed its popular Chocolate Custard variety has been dropped from UK menus.
Krispy Kreme has axed its Chocolate Custard doughnut but it might make a comeback[/caption]
But shoppers will have the chance to get it back onto shelves from tomorrow.
The sweet treat chain is launching a public vote on its Instagram page asking shoppers which out of two flavours they’d like to see return – the Chocolate Custard or Raspberry Glaze, which Krispy Kreme confirmed was discontinued in November.
A Krispy Kreme spokesperson said: “The beloved Chocolate Custard doughnut was retired some time ago, but the power to bring it back will soon be in the hands of the public.”
The Sun has asked Krispy Kreme how long the public vote is open for and when the winner will be launched in stores and we will update this story when we have heard back.
It comes after Krispy Kreme launched a new Munchies-themed doughnut collection last month.
The doughnut maker teamed up with Nestle, which makes the chocolate, and unveiled two new products: the Munchies Kreme doughnut and the Munchies Caramel milkshake.
The doughnut is filled with caramel cream, drizzled with caramel and topped with a Munchies bite.
Meanwhile the shake comes swirled with Munchies pieces and caramel sauce on top.
Krispy Kreme also introduced a new Hearts In Bloom collection for Valentine’s Day earlier in the year.
The range featured an assortment of four heart-shaped doughnuts nestled in a flower bouquet of dozen boxes.
OTHER DISCONTINUED ITEMS
Baked goods giant Greggs recently axed ham salad baguettes from menus, as exclusively revealed by The Sun.
The lunch item was dropped despite its popularity among shoppers.
One customer posted on X after finding out the savoury bite was no longer on sale.
They said: “Was so upset to be told that your ham salad baguettes have been discontinued while at your Marlborough store today.”
“That’s my midweek treat every week and seems to be very popular.”
A second added: “I would have loved a ham salad baguette but for some bizarre reason you have stopped doing them! Scandalous!”
Meanwhile, Tesco shoppers were left miffed after finding out it had discontinued six-pint bottles of whole milk.
A spokesperson for the supermarket giant said the bottles had been phased out in 2023 to reduce wastage.
This month, Sainsbury’s also confirmed it had axed Plant Pioneer Meat Free Steaks.
It followed a host of vegan items being dropped, including the Vegan KitKat and Nestle Vegan Carnation Condensed Milk.
It’s worth bearing in mind, retailers and manufacturers often discontinue products based on customer demand and sales.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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