DAVID BECKHAM has teamed up with Hollywood royalty for a new Super Bowl ad.
The football icon, 49, appears alongside A-lister Matt Damon in a feature-length advert for Stella Artois.
David Beckham reunites with his secret twin brother in a new Super Bowl ad[/caption]
Matt Damon stars as Becks’ long-lost sibling in the Stella Artois commercial[/caption]
Beckham and Damon’s ad was directed by Ben Affleck[/caption]
Beckham goes on a whirlwind journey in the 60-second advert, which will air in full during Super Bowl LIX’s half-time show on Sunday.
The Manchester United legend joins his parents in a pub, where he is told the existence of a long-lost brother in America.
Becks jets across the Atlantic in search of “Other David” – played by Good Will Hunting star Damon.
The pair share a beer, eat some buffalo wings, and battle on the Gridiron in the minute-long short.
Directed by Ben Affleck, the ad will help drive revenue for Damon’s non-profit organisation Water.org.
Damon said in a press release: “I’ve been partnering with Stella Artois for a decade now and get more excited with each year.
“I can’t wait to keep telling the story of ‘David and Dave’ all year and shedding light on those moments in life worth more, where meaningful connection means more than anything.
“The Beckham brothers are here to stay, and Stella Artois will be there with us at every moment.”
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This year’s Super Bowl is being contested by the Kansas City Chiefs and the Philadelphia Eagles.
Kansas City are attempting to make NFL history, with no team ever winning three consecutive titles.
Super Bowl halftime advertising is big business, with brands desperate for a prime slot to reach over 100 million viewers in real-time.
A slot can cost up to £6.4million, with a vast portion of the audience tuning in for the entertainment factor.
A 2020 survey revealed that 79 per cent of viewers see the half-time ad break as entertainment, according to Statista.
While almost 71 per cent stated that they enjoyed watching the commercials.
Beckham famously played Stateside in the MLS for Los Angeles Galaxy and is the co-founder of Inter Miami in Florida.
The full advert is set to be broadcast at half-time of Super Bowl LIX on Sunday[/caption]
The Kansas City Chiefs have won the previous two Super Bowls – and can threepeat this weekend[/caption]
The ex-England midfielder’s kids grew up in the USA – and he’s got the Super Bowl bug from them.
Speaking to Forbes, Becks revealed: “I won’t be making the game this year.
“Traditionally, I love watching the Super Bowl.
“It’s something that we always do as a family, same as everyone else across America and most of the world.
“Everyone sits there and watches it, and eats and drinks, and it’s all about the family. So, I’ll be doing that in London.”
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