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Incredible moment London’s landmarks are transformed with AI tech – transporting tourists through time


PHOTOS show the incredible moment two of London’s landmarks were transformed with AI tech – transporting tourists through time.

London’s County Hall and the London Eye were transformed with a surprise multimedia show celebrating invention.

EDITORIAL USE ONLY The story of human evolution from the stone age to the information age appears on the County Hall as part of a light display on London's Southbank to mark the launch of Samsung Galaxy S25 series. Issue date: Thursday January 23, 2025. PA Photo. The spectacle, combining projection mapping and hologauze technologies for the very first time marks a new chapter in Galaxy AI technology, introducing the next evolution of mobile AI experiences. Photo credit should read: Matt Alexander/PA Media Assignments
London’s County Hall told the story of human evolution from the stone age to the information age
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*** FREE FOR EDITORIAL USE *** A world in motion! A globe appeared in the lastminute.com London Eye overnight as part of an ambitious light display to mark the launch of Samsung Galaxy S series. The spectacle, combining cutting-edge projection mapping and hologauze technologies for the very first time marks a new chapter in Galaxy AI technology, introducing the world to a true AI companion designed to change the way we interact with our phones and the world around us.
Using the latest projection mapping and hologauze technology, The London Eye showed a globe
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*** FREE FOR EDITORIAL USE *** An eye full of stars! A digital face comprised of stars appeared in the lastminute.com London Eye overnight as part of an ambitious light display to mark the launch of Samsung’s Galaxy S series. The spectacle, combining cutting-edge projection mapping and hologauze technologies for the very first time marks a new chapter in Galaxy AI technology, introducing the world to a true AI companion designed to change the way we interact with our phones and the world around us. 
And then a digital face comprised of stars appeared on the London Eye
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Using the latest projection mapping and hologauze technology, it took onlookers through the key milestones of human evolution from early man through to the age of invention.

The journey started in the Stone Age and ended with emerging AI technologies, while also exploring ancient civilisations, the rise of the Renaissance, and the Industrial Revolution – before giving a glimpse into the potential future of human innovation.

The display was commissioned by Samsung to celebrate the launch of the new Galaxy S25 series, which offers an AI companion that aims to change the way people interact with their phones.

It follows research of 2,000 adults found many believe emerging artificial intelligence tech will have as much of an influence on our lives as computers (20 per cent), smartphones (19 per cent) and televisions (12 per cent).

When it comes to more recent technologies, those polled even ranked AI as a better invention than streaming services, electric cars and social media platforms.

AI users already engage with these tools three times a week to get recommendations for what to watch and listen to, and another three times for help with written content.

A fifth (19 per cent) are relying on AI to gather information, while 17 per cent have been making the most of it to save time.

Annika Bizon, director of mobile experiences at Samsung UK & Ireland, said: “Our event represents more than just a showcase of cutting-edge technology — it’s a celebration of human progress.

“We wanted to create a truly immersive experience that connects emotionally and intellectually, highlighting how the evolution of AI will play a pivotal role in the next chapter of our evolution.”

It also emerged 34 per cent plan to use AI more in 2025, as 34 per cent hope it can help them improve skills and learn new things.

While another third hope it will further support them with life admin tasks.

Nearly two thirds (65 per cent) are engaging with AI on their smartphones, while 46 per cent are using these tools via their laptops and computers.

Eight in 10 (83 per cent) added they sometimes find it hard to believe some of the tech they have at their fingertips today.

As 66 per cent expect innovation in the next 25 years to be even faster compared to previous eras.

EDITORIAL USE ONLY An AI version of 'the hand of God' from Michelangelo’s Creation Of Adam is projected on the lastminute.com London Eye as part of a light display on London's Southbank to mark the launch of Samsung Galaxy S25 series. Issue date: Thursday January 23, 2025. PA Photo. The spectacle, combining projection mapping and hologauze technologies for the very first time marks a new chapter in Galaxy AI technology, introducing the next evolution of mobile AI experiences. Photo credit should read: Matt Alexander/ PA Media Assignments
An AI version of ‘the hand of God’ from Michelangelo’s Creation Of Adam was projected on the London Eye
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*** FREE FOR EDITORIAL USE *** The lastminute.com London Eye and County Hall provided a backdrop for a spectacular projection mapping show to mark the launch of Samsung Galaxy S series. The spectacle, combining cutting-edge projection mapping and hologauze technologies for the very first time marks a new chapter in Galaxy AI technology, introducing the world to a true AI companion designed to change the way we interact with our phones and the world around us.
The display was commissioned by Samsung to celebrate the launch of the new Galaxy S25 series
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